Social Networking: What It Is and How to Use It To Promote Your Business

 You may have already heard of social networking. After all, social networking is part of the new revolution in Web 2.0. However, do you really know what it is? Do you know how it can help you promote your business and make more money?

Social networking can be defined […]

 You may have already heard of social networking. After all, social networking is part of the new revolution in Web 2.0. However, do you really know what it is? Do you know how it can help you promote your business and make more money?

Social networking can be defined as grouping individuals together into specific groups or communities, somewhat like a neighborhood. Although social networking can be done offline, as in a business setting, it is a popular way online to connect with other people, whether you're promoting a business or not. There are tons of social networking sites online, many of these grouped by interests, and these sites aren't limited to just business networking. Regardless of the reason for networking, it's a great way to develop friendships with others, regardless of geographical location.

One of the main features of a social networking site, whether you choose a free or paid site, is the profile. The profile allows you to tell others about your interests, your business or work, and the type of people you would like to meet. The information you include on these sites can be quite detailed. This makes it easier to connect with others who have the same interests you do. Again, the ability to connect with others for friendship and common interest is an important part of these websites. 

Another thing to consider here is general social networking sites versus topical social networking sites. Many of the most popular sites online, like My Space, and Facebook, are pretty general sites. You can meet people from just about anywhere in the world, as well as people with just about any interest you can imagine. These sites are good for connecting with others in just about any interest you may have. The fact that they get a lot of traffic is good because it gives you an opportunity to easily promote your interests. These sites usually offer open membership. Social Networking Integration

With topic specific social networking sites, these sites may offer open or closed membership. There may also be a fee involved for being a member, and you may even need an invitation to get into these sites.

The advantage to these types of sites, especially if you own your own business, is that the market for your products and services will be more targeted than if you're marketing on general social networking sites. What's key here is that regardless of which of these types of sites you choose to market on, that you go where your market is. Don't waste your time making an appeal for your product or service in a group or forum on these sites that isn't related to your product or service. 

If you find the idea of connecting with others in your type of business appeals to you, then you should definitely consider marketing your business this way. It's a very easy way to find new customers, as well as make new friends.

Just make sure you're careful online. Not everyone you meet is who he/she claims to be, and as with any other form of networking, there are scammers out there.

You can find plenty of ways to network socially by doing a simple search in the search engines. Just type in "social networking". You might also consider using the search term "social networking" plus your topic, like business, or interrnet marketing. Social Networking Automation

If you're looking for an easy way to get new business, as well as make new friends, social networking is definitely the way to do it. Social Networks

What Can Make Your Website The Best

Having a good website design will do nothing but make your site more popular among denizens. It has a lot of benefits. Online content is always deemed more valuable if it’s hosted in a professional-looking website. This is not an exaggeration. People will take you more seriously if you […]

Having a good website design will do nothing but make your site more popular among denizens. It has a lot of benefits. Online content is always deemed more valuable if it’s hosted in a professional-looking website. This is not an exaggeration. People will take you more seriously if you have a good-looking website... 

When planning on designing a website or redesigning your current site, here are the characteristics you should look for with regards to the design of your website that will make it the best: 

1. it’s professional-looking. 

What this means is that it looks like it's been created by a real web designer. It gives the guest the feeling that the proprietor applied a few endeavors in planning the site. As was specified before, individuals judge websites by their plans. If you need to keep your webpage's guests, then you ought to put resources into a professional-looking website outline. Web Designers


2. it’s unique. 

No matter how beautiful your site's design is if it's similar to dozens of other sites, you can't benefit much from it. That said, you should make use of a 100% unique design. . This will make you emerge from all the rest particularly if your site has a place with an exceptionally focused niches. Web Design

3. Easy to navigate.

The navigation buttons are among the most-used parts of a website. All of the pages and sub-pages in your site should be accessible in just a few clicks. Nothing is more disappointing than losing all sense of direction in a site and not knowing how to return to the page where you began from.

4. Simple and uncluttered.

Placing too many buttons and widgets in a site can turn off a lot of visitors so don't do it. 5. Its search-engine friendly. If your site is optimized for the search engines, you will significantly increase your site's traffic coming from search. Web Design Company

 

The SEO Way to Succeed in Business

Nothing succeeds like success. The good old saying is still true today. Hard work is undoubtedly very important to succeed but apart from that, a smart and intelligent way of working is also very important. To succeed in today’s business environment, one that is marked by cutthroat competition, business […]

Nothing succeeds like success. The good old saying is still true today. Hard work is undoubtedly very important to succeed but apart from that, a smart and intelligent way of working is also very important. To succeed in today's business environment, one that is marked by cutthroat competition, business players have to be smart. One cannot only rely on good old hard work to see them through. In this age of information, marketing is very important to succeed. And it is not enough to depend only on traditional methods of marketing products, services or concepts. In this digital age, when more and more people are relying on the internet to provide them with information, digital visibility of one's business is very important.

SEO or Search Engine Optimization is a potent tool that can be utilized by businesses to improve their digital visibility. This is how it works. Whenever you want to search for say a product or service, you inevitably type certain words in the search box of a search engine say Google for example. Google searches for those words in millions of websites across the world to bring you your search results. So those words that you typed were very important to get you the results. Analysis of the search words would show that each business has a few keywords that are mostly used. SEO means optimizing those keywords in the whole array of digital marketing tools used for a particular business. In other words, the keywords are used strategically in all the written contents used for digitally marketing a business be it in the content of the website of the company or blogs in the social media about the company or in press releases and linking them to the official website of the company. This linking ensures that whenever a person uses those keywords it would lead to the company's website.

This is not all. Survey has shown that most people limit their search to the first page of the search results. So businesses that wish to increase traffic to their websites have to make it to the first page of search results. Isn't smart it? But it is easier said than done. How can one achieve this impossible feat? This is where professional SEO services companies come in. 

many an SEO Services Company has cropped up in the recent past in India. Many companies provide quality SEO Services in Kolkata, Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Chennai, Pune and so many other places in India. 

SEO Services in India has attained global standards. India is known for its technical expertise worldwide. It has a huge pool of talented technocrats and professionals having knowledge of English. This together with competitive prices has enabled India to establish itself as a force to reckon with in the field of SEO services. Indian SEO services companies are catering not only to the Indian companies but also to companies throughout the world. SEO

 

Significance Of Landing Page Spinning

Landing pages remains today as the most significant factor that brings a lot of people towards watching and getting interested in your products and services.

Leading pages also known in certain areas as lead-capture page or a squeeze page shows information of your product to the cost of the […]

Landing pages remains today as the most significant factor that brings a lot of people towards watching and getting interested in your products and services.

Leading pages also known in certain areas as lead-capture page or a squeeze page shows information of your product to the cost of the item you are promoting.

Although there are a lot of ways to engage in many seminars this article will only look at ones for low priced spin off products and also for those that are absolutely free.

The lower the price a product is the lesser amount of time and information you must provide to convince people to buy. Giving a lot of information on a lower priced product can even turn off customers.

Landing Page Spinning must be kept simple and organized. Users at any particular time must find what they want. The following features must be clearly visible on your landing page heading, copy, images, benefit statements and opt in boxes.

An organized page will aid in your landing page been a success. Clicking, buying, registering and referring of friends will easily are optimized just like you want it to.

A telecasts is successful only when you get the desired number of people to view your page and know what you are offering them. The page can be free or for a fee and it will still require this for it to be successful.   Automated Landing Page Spinning

A great layout should provide an easy way of finding information on your page. Always keep in mind that if customers come to your landing page and find it difficult to see what they want they will leave and they may never come back again. To make sure you keep some information on visitors you can provide opt in that visitors will use to book seats to your events. Next in our Landing Page tutorial we are going to cover the content in which you out on the page. These are some questions that you should answer for every visitor that come to your website. Why is this person reluctant to buy from you? How will this product improve the visitor’s life if he or she buys this product from you? What are the selling features or the customers wants? Furthermore are there any risks involved with this product? Landing Page Template

 

Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

Steve Jobs’ amazing marketing strategy – MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

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Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired ChiatDay, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

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WordPress Tutorial for Beginners 2015

WordPress has become the industry standard for building a website. There are tons of themes (both free and paid), plugins to jazz up your site, and endless customizations to explore. In this class which was taught live on June 6, 2015, Mark Collier and David A. Cox will show you the basics of how to navigate a WordPress website. Below there is a giant list of links and resources to help you on your journey.

Adding the Visual Composer plugin gives you the ability to add text, images, buttons, columns, and more by dragging and dropping. If the theme you’re using doesn’t have a similar feature, I highly recommend Visual Composer. http://bit.ly/PCO-visualcomposer

Bluehost: Who we recommend for Domains and Web Hosting
http://bit.ly/bluehostdomain

Three great resources for photos & graphics
Canva – http://canva.com
Deposit Photos – http://depositphotos.com
Photo Dune – http://bit.ly/PCO-PhotoDune

MARK’S TOP PAID WORDPRESS THEMES:

Avada: http://bit.ly/PCOavadatheme

X Theme: http://bit.ly/PCO-X-Theme

Jupiter Theme: http://bit.ly/PCO-Jupiter

Enfold Theme: http://bit.ly/PCO-Endfold

—————————————-­—————————
MARK’S TOP WORDPRESS PLUGINS

Simple Page Ordering: http://bit.ly/1Td9VOb

WordPress SEO by Yoast: http://bit.ly/1QOkVgZ

Gravity Forms: http://bit.ly/1B8pf8W

Clean Talk: http://bit.ly/PCO-cleantalk

iThemes Security: http://bit.ly/1QqOpXx

CLEF: http://bit.ly/1III6dy

BackupBuddy: http://bit.ly/1I3pLSM

—————————————-­————————————–
Mark’s Top 7 WordPress Plugins (VIDEO)
http://youtu.be/HRvgTNEHpi8

Your First WordPress Blog Post (VIDEO)
http://youtu.be/ta4zoHIJ3yE

How To Make a WordPress Website – 2015

Learn how to create a website step by step with no step skipped. Why make your website just ok, when you can have an extraordinary WordPress website? This is the best I have ever done and I will show you how in under 3 hours.

http://tyler.com/2015/create-a-wordpr…

Download Theme: https://s3.amazonaws.com/tylers/TESSE…
Download Images: https://s3.amazonaws.com/tylers/Conte…

Introduction

Introduction 00:00:00
Overview & Costs 00:04:18
Get Domain Name & Hosting
Get Hosting & Domain Name 00:06:13
Get 35% Discount enter THIRTYFIVE 00:09:15

Install WordPress 00:10:41

Create Your Website

Login To WordPress 00:14:52
Change Password 00:15:47
Update WordPress 00:16:57
Uninstall Unnecessary Plugins 00:17:29
Get TESSERACT Theme 00:18:57
Install TESSERACT Theme 00:20:31
Header Navigation Colors 00:21:58
Navigation Link Colors 00:22:53
Site Title & Tagline 00:23:45
Remove Sample Page 00:24:29
Add All Pages 00:24:50
Add Menu 00:26:14

Build Home Page

Setup Home Page 00:27:55
Remove Sidebar 00:29:44
Add Plugins 00:30:52
Edit Home Page 00:35:16
Remove Title 00:38:14
Download Images 00:40:17
UnZip Images 00:42:12
Build Your Home Page 00:42:47
Add Logo 01:27:48
Create Credits Page 01:30:20
Add Footer Menu 01:31:57

Create About Page 01:33:31

Create Our Work Page 1:48:39

Build Services Page 01:57:13

Create Contact Page 02:09:17

Top Navigation Buttons 02:15:08
Social Media Icons 02:21:22
Make Headline Responsive 02:25:01
Background Position 02:26:22
Updating Your Theme 02:28:17
How To Make Great Looking Websites 02:29:28
Congratulations!! 02:31:01

How to Make a Website in 2 hours with WordPress without Coding

Learn how to create a website or build a blog on your own domain, with WordPress, without coding, all in under 2 hours.

This course will enable you to build a professional website on your own domain in less than a couple of hours AND teach you a skill set that will blow open your possibilities for entrepreneurship!

NOTE: Throughout my course you will be referred to video lessons. While everything in video lessons are as up to date as possible (I frequently update the video lessons), the place to check for the most up-to-date information is in the video descriptions (on the same page you watch the videos). This can be the video descriptions on the pages of the LIONS CLUB website, or the video description of the Udemy or YouTube pages. Be sure to read the video descriptions of each video before watching the video itself.

♫ What are the requirements?

NO PRIOR EXPERIENCE REQUIRED.

♫ What am I going to get from this course?

Over 6 lectures and 3.5 hours of content!
To build a website or start a blog on your own domain using WordPress in under 2 hours.
What is the target audience?

ALL INSTRUCTIONS ARE FULLY DETAILED AND STEP-BY-STEP SO ANYONE CAN FOLLOW THEM EASILY.

♫ Curriculum

1. How to buy a domain, a hosting account, connect the two, and install WordPress.

2 How to add posts, pages, use widgets, add a sidebar, and add themes.

3 How to add social media buttons, a contact form, Google Maps, and PayPal buttons

4 How to set up a mailing list sign up form and automated newsletter.